Three Reasons your Website is not Performing Up to Expectations
If you have a new website, you are probably waiting for it to deliver the traffic, leads, and sales you expect. However, if you have been waiting for a while, it might be time to admit that your site is not performing up to expectations. There are many reasons why this can happen. Keep reading to know and how to fix these issues:
Your Site is not Impress Visitors
A good website is giving visitors a good first impression. The moment a visitor lands on your site, they can create a perception of your site immediately. From the design elements to the navigability and loading speed of your site, your visitors will decide either to stay or leave your site based on these factors. Review your site like you are a visitor or hire somebody to navigate your site and give an honest opinion about your site. But, the best option is to hire the best web design agency to help you in designing an effective website.
Your Site has Functionality and Security Issues
Visitors stay on a site and possibly become a customer if the site loads fast, uses SSL encryption for improved security, has a responsive design, and does not have broken links. Ideally, a website should load in 2 seconds or less and operate smoothly without errors and crashes. Upgrading your site to HTTPS/SSL is important as Google consider this as a ranking factor and ensure site security.
You are Targeting the Wrong Keywords
Keywords must be targeted to the specific audience you are trying to reach and relevant to their needs. Google uses keywords to decide whether to display your pages in search results or not. Search engine optimization involves the use of relevant and well-researched keywords. Before you decide on the keywords to incorporate into your content, take the time to know your audience, research keywords they are searching for, and determine your audience’s search intent.