Often people attribute a website’s load time to the speed of their internet connection, or at best to some flaws in the website’s design. No matter how many changes you make, it remains slow. The reason may be closer to the source: your web hosting service.

Your website’s performance – speed, SEO, and security- depends a lot on the quality of your web host and the resources it is using. The good thing is you can evaluate your hosting provider in India on key parameters. But first, let us understand why having a high site speed is significant.

Importance of a Quick Loading Website

It is no longer a hidden fact that having a low page loading time can significantly boost traffic on your website. Such is its importance that Google has included it as a factor in its algorithm for ranking pages. Furthermore, a study conducted by Google shows that a website’s bounce rate rises exponentially if the load time exceeds the 3s mark.

For consumers, site speed is the only performance parameter that promises an exceptional browsing experience. It also translates into a higher conversion. Thus, it is imperative to remove or rectify any possible issue that can bring down your site speed.

Effect of Hosting Service on Site Speed

When a user wishes to access a website, they type in the address in the browser. The browser then sends the request to the server where the site is hosted. Now, here is where the speed of the server plays a vital role in the load time of the website. If the server can perform the necessary tasks quickly, the site will load in no time.

The following are the key components that are responsible for a fast working hosting server.

• Faster hard drives: Two distinct types of hard drives are used in the servers and computers today. One is the traditional Hard Disk Drive (HDD), wherein the data is stored on a disk. Another kind is Solid State Drive (SSD,) which uses flash memory technology. SSDs are comparatively much faster than HDDs. So, it’s a good idea to choose a service provider that uses SSDs for its servers.

• RAM:This is the single most recognizable component associated with the speed of computers. It is undoubtedly the brains of the entire operation. Higher the RAM capacity faster will be the hosting server. Scour through the plans offered by various hosting providers in India to find out which one offers enough RAM support for better performance of your website.

• Hosting plan:Yes, your hosting plan will have a major impact on your site’s speed. In a shared hosting plan, several websites fight for the limited resources allotted to them. Although a cost-effective plan, it is not much help for improving the speed of the site. On the other hand, a Virtual Private Server or VPS server in India gives you more control over the resources, which you can optimize to boost the speed.

You can employ these pointers to choose the right VPS server hosting in India. Never compromise when it is about the performance of your website.