Are Backlinks Important for SEO?
Backlinks play an important role when optimising websites for search engines and ranking on search results. Getting backlinks is not easy and websites with strong incoming links from other sites enjoy a higher level of trust from search engines, which translates to higher rankings. In general, the more relevant, high quality backlinks you have pinpointing to your site, the better you will rank in searches for your target keywords.
What are SEO Backlinks? – Backlinks are links that point from one domain to another. It’s called outbound link for a site that links out and inbound link for the site that gets the link. They are generated when a website links to another site. They are not the same as links that point to pages on the same website. These are known as internal links.
Importance of Backlinks for SEO
In terms of Google rankings, websites with the strongest links appear in the first pages of Google search results. The presence of inbound links signifies the relevance and importance of a website. Google will give more credit to sites endorsed by other sites by posting links to the site on their own site.
Also, backlinks offer another avenue for visitors to find a website. If the visitor is reading an information blog content and sees a link that points back to the site and finds the topic relevant to their research, they could click the link and land on your site. This is called referral traffic that can positively affect the online reputation of the site.
How to Get Backlinks
As website owners recognise the importance of backlinks in their site’s performance, they need to make a strong backlink portfolio. Below are some ways to get backlinks that can be beneficial to a site’s backlink portfolio:
- Making blog comments. To get backlinks for your website, visit authoritative websites, read their posts and comment on them to express your appreciation to their content or ask a thoughtful question. In commenting on the post, you leave a link to your site.
- Listing your site in local or online directories. This approach will provide you with a strong backlink. Directories make it easier for possible customers to find your site, determine if you are the right business for them, and read reviews.
- Guest blogging. Guest blogging for other websites in your industry is an effective way to get high-quality backlinks. Take your time researching quality websites in your industry and look for ones that accept guest blogs.